Bing Ads Attribution: The Overlooked Channel with Strong ROI

Why Bing Ads Deserves More Attention

Microsoft Advertising reaches 63 million searchers that Google doesn't reach. CPCs are typically 30–50% lower than Google Ads for the same keywords. The audience skews older and higher-income — ideal for many B2B and premium consumer products. Yet most marketers ignore Bing entirely.

The reason marketers overlook Bing is often poor tracking setup. With ClickMagick, setting up accurate Bing Ads attribution is as simple as creating tracking links with Microsoft's URL parameters and connecting ClickMagick's postback to Microsoft's UET tag.

Setting Up Bing Ads Tracking

Create ClickMagick tracking links for your Bing Ads campaigns. Use Microsoft's {msclkid} parameter to pass the Microsoft Click ID into ClickMagick. Set up a postback URL to send conversion data back to Microsoft for Smart Bidding optimization. Compare Bing's reported ROAS against ClickMagick's independent data.

Give Bing Ads a fair test with accurate tracking. Start your free ClickMagick trial.