Cross-Device Tracking: Following Your Customer Across Every Screen
The Multi-Device Reality of Modern Buyers
Today's customer discovers your product on their phone during a commute, researches it on their work laptop, and buys on their home desktop. Each of these sessions looks like a separate, unrelated visitor to standard analytics tools — which means your attribution is completely wrong for a huge portion of your customers.
ClickMagick's cross-device tracking uses a combination of deterministic matching (email-based) and probabilistic matching (device fingerprinting) to stitch together multi-device journeys into a single customer view.
Setting Up Cross-Device Attribution
The most reliable cross-device tracking starts with email capture. When a user opts in on mobile, ClickMagick associates their email with their click ID. When they convert on desktop, the email match connects the two sessions. This gives you deterministic attribution that's far more accurate than cookie-based methods.
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