Native Advertising Attribution: Tracking Taboola and Outbrain Campaigns

Why Native Advertising Needs Special Tracking

Native advertising (sponsored content on news sites and content networks) has unique attribution challenges. Users click on what looks like editorial content, land on your advertorial or landing page, and may convert hours or days later. Standard last-click attribution often misses these delayed conversions.

ClickMagick handles native advertising attribution through its persistent click tracking, which maintains attribution across sessions and devices. Even if a user clicks your Taboola ad on mobile and converts on desktop the next day, ClickMagick connects the dots.

Setting Up Native Ad Tracking

Create ClickMagick tracking links for your Taboola and Outbrain campaigns. Use each platform's URL parameters to pass campaign, widget, and site data into ClickMagick. Set your attribution window to 7–14 days to capture delayed conversions. Track the full funnel from native click to advertorial to conversion page.

Make native advertising profitable with accurate tracking. Get ClickMagick free for 14 days.