Paid Traffic Arbitrage: How to Find Profitable Traffic Sources with Data

The Math Behind Traffic Arbitrage

Profitable paid traffic is simple math: if your revenue per click (RPC) is higher than your cost per click (CPC), you have a profitable traffic source. The challenge is that most marketers don't know their true RPC because their attribution is inaccurate.

ClickMagick calculates your RPC automatically for every traffic source, campaign, and ad. This makes it trivially easy to identify which traffic sources are profitable and which are losing money.

Finding Profitable Traffic Sources

Start by tracking all your current traffic sources with ClickMagick. After 30 days, sort your traffic sources by RPC. Any source with RPC > CPC is profitable — scale it. Any source with RPC < CPC is losing money — pause it or optimize it. Look for underpriced traffic sources where competition is low but conversion rates are high.

Find your most profitable traffic sources. Try ClickMagick free for 14 days and start making data-driven traffic decisions.